Published at 1:53 PM PHT,
by
Dennis Cabrera
Watch 6:23 min Video
Governing the Engine: Skills, Revenue, and AI Mediation
We are entering a new industrial age where AI functions as both a central coordinating force and as highly specialized tools used in diverse ways by a digitally-skilled human workforce. For the Philippine MSME sector "doing business with AI-mediated conversations", a shift in mindset from viewing technology as a mere tool to understanding it as a mediator of trust and commerce in B2B (business-to-business) and B2C (business-to-consumer) is crucial for profitability and sustainability.
If AI-mediated conversations are to create value, then it necessitates the cultivation and integration of key dynamic human skills (AI with human-in-the-loop). For Philippine MSMEs, growth in operational revenue must be actively governed, reinvested, and scaled for sustainability through these dynamic human skills. A mindset that AI will replace human skills should be downplayed. Yes, AI can disrupt the way jobs are traditionally done, but it now presents an opportunity of a lifetime to businesses that are agile and know how to adapt AI technologies creatively to solve difficult problems.
In the age of AI, cultivating a new systems thinking mindset is a key factor for adaptability. AI, rooted in computer science and data analysis, works on clear logic. Therefore, Filipinos founding and managing MSMEs must strengthen this systems thinking mindset. If this mindset governs the skills of a workforce trained to think critically, with a focus on the disciplined application of insights and human intuitions rooted in work experiences, then this certainly strengthens MSMEs' operational revenue and sustains their growth trajectory.
If AI-mediated conversations are to create value, then it necessitates the cultivation and integration of key dynamic human skills (AI with human-in-the-loop). For Philippine MSMEs, growth in operational revenue must be actively governed, reinvested, and scaled for sustainability through these dynamic human skills. A mindset that AI will replace human skills should be downplayed. Yes, AI can disrupt the way jobs are traditionally done, but it now presents an opportunity of a lifetime to businesses that are agile and know how to adapt AI technologies creatively to solve difficult problems.
In the age of AI, cultivating a new systems thinking mindset is a key factor for adaptability. AI, rooted in computer science and data analysis, works on clear logic. Therefore, Filipinos founding and managing MSMEs must strengthen this systems thinking mindset. If this mindset governs the skills of a workforce trained to think critically, with a focus on the disciplined application of insights and human intuitions rooted in work experiences, then this certainly strengthens MSMEs' operational revenue and sustains their growth trajectory.
PH MSMEs need to integrate human skills in systems thinking
Filipino education and culture often lack the domain of logic in its core cognitive processes. Only specialized fields like STEM subjects, philosophy, and the legal profession use logic in their discipline. But with the advent of AI technologies, clear logic and a systems thinking mindset ought to be adopted to a greater degree in all fields that contribute to the progress of an individual, community, or nation.
In the field of business management, especially for a specialized expertise that MSMEs bring to the local economic table of the country, a focus on data, statistical analyses, and more scientifically-based inquiries is important for a business scenario that is more AI-driven and directed.
But AI ought to be driven by key dynamic human skills and not the other way around. AI mediates conversational queries, but it is empathy or emotional intelligence integrated into AI skills that ultimately closes the sale processes and produces the resilience needed to lead the MSME to sustainability.
In the field of business management, especially for a specialized expertise that MSMEs bring to the local economic table of the country, a focus on data, statistical analyses, and more scientifically-based inquiries is important for a business scenario that is more AI-driven and directed.
But AI ought to be driven by key dynamic human skills and not the other way around. AI mediates conversational queries, but it is empathy or emotional intelligence integrated into AI skills that ultimately closes the sale processes and produces the resilience needed to lead the MSME to sustainability.
Dynamic skills that govern MSMEs' growth and sustainability
Starting , Philippine MSMEs can focus on 6 dynamic human skills that govern and drive profitability, growth, and sustainability. When these skills integrate insights and human intuition based on work experience and analogical thinking, then more solutions than problems are brought to the fore.
All in business management know by experience that success is not only brought about by the application of political clout, economic influence, and social connections. Sometimes, the human cognitive element of insight and intuition in human skills is a key driver of success in the growth, profitability, and sustainability of an enterprise.
Below are key dynamic human skills that are important for Philippine MSMEs engaging in online retail in the fast-evolving advancements of AI:
All in business management know by experience that success is not only brought about by the application of political clout, economic influence, and social connections. Sometimes, the human cognitive element of insight and intuition in human skills is a key driver of success in the growth, profitability, and sustainability of an enterprise.
Below are key dynamic human skills that are important for Philippine MSMEs engaging in online retail in the fast-evolving advancements of AI:
- Growth skills: Digital fluency, Innovative marketing skills
- Profitability skills: Financial management, Cost control
- Sustainability skills: Customer service management, Adaptability
How the Skills are Mapped to the 4-Phase E-SEO Framework
The 4 main structures of the E-SEO to Income workflow are identified in "E-SEO to Income: Architecture, Repurposing, and CRO Workflow."
Customer service management ensures that the Credibility and Trust an MSME earns in Phase 3 is not wasted, but instead converted into the "fuel" (income) needed to reinvest and scale the business in the long term. Also, a well-managed CRM moves buyers up the Value Ladder for higher-value products/services, and makes them eligible for the Customer Lifetime Value (CLTV) necessary for sustainability.
- Growth Skills (Digital fluency) govern Phase 1: AI Search Readiness
- Growth Skills (Innovative marketing) govern Phase 2: Topical authority
- Sustainability Skills (Adaptability, Customer service) govern Phase 3: Credibility and Trust
- Profitability Skills (Financial management, Cost control, Customer service: "suki") govern Phase 4: Performance and Monetization
Customer service management ensures that the Credibility and Trust an MSME earns in Phase 3 is not wasted, but instead converted into the "fuel" (income) needed to reinvest and scale the business in the long term. Also, a well-managed CRM moves buyers up the Value Ladder for higher-value products/services, and makes them eligible for the Customer Lifetime Value (CLTV) necessary for sustainability.
How Revenue as Fuel Transforms the MSME into a Growth Engine
"Revenue as Fuel" is linked to "Beyond the Income Step 12: Reinvest & Scale for Your PH MSME" article. Step 12 is the important and necessary Feedback loop where the Profitability Skill of both Financial management and Cost control allows the MSME owner/manager and its team to perform the "Efficiency Audit" (identifying the top
20% of income-generating activities) or the "Pruning" necessary to turn their Income (Step 11) into a self-sustaining growth engine.
How Arthur Sheldon's Sales System acts as an AI Mediator
Arthur Sheldon’s Sales System of Attention, Interest, Desire, and Sale is also important in this framework of humanly-skilled governance. AI-Mediated conversation acts as the technical bridge for Steps 9-11: Performance and Monetization (The Sale), while the key dynamic human skills are the essential drivers of Steps 1-8: Search readiness, Topical authority, and Brand trustworthiness (Attention, Interest, and Desire). This systems thinking mindset lessens or prevents the "unproductive digital noise" often associated with content that influences mindless scrolling without the commercial investigation and transactional intent necessary for the buyer's decision to purchase the MSME product/service.
How Digital fluency is vital in and beyond
Upskilling in new AI technologies is crucial for a highly evolving digitalized local and global ecosystem. When Philippine MSMEs align their "Digital Fluency" also with the National Digital Infrastructure provided by the National Digital Connectivity Plan (approved last ), then growth and sustainability are given stability and reliability. An MSME's "Real World" authority, its Experience, Expertise, and Trustworthiness (E-E-A-T) growth trajectory positions it as an enterprise skill and expertise that is strategically aligning with the Philippine national vision for a digital geoeconomy.
Why Strategy and digital WFH Gear earn when used correctly
Our family business began as a "WFH Gear-oriented" MSME. Those product items are now archived on this Site. We have now evolved into a "Consultancy & Legacy Archive" service to bridge the gap between "Gear" and "Strategy". From the information and experience documented in the Archive, "Consultancy" provides the systems thinking required to govern the key dynamic human skills necessary to make AI-mediated conversations with a "human-in-the-loop" touch.
Rosauro's Consultancy and Legacy Archive offers targeted content strategy services designed to transition Philippine MSMEs from basic digital presence to a more optimized, income-generating growth business that delivers competent services rooted in AI knowledge and digitalization. For any questions, send us an email at sales@rosauro.store
Rosauro's Consultancy and Legacy Archive offers targeted content strategy services designed to transition Philippine MSMEs from basic digital presence to a more optimized, income-generating growth business that delivers competent services rooted in AI knowledge and digitalization. For any questions, send us an email at sales@rosauro.store
OR, Download now a Content Audit guide to easily identify gaps in your content architecture.
Review video: The MSME Growth Engine.
