Filipino Job Seekers, MSMEs, at AI Skills na Kailangan

Updated , Published at 7:45 AM PHT
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AI Employment Trends, Job Seekers, MSMEs: Mga Dapat Gawin

Introduction

Even when work and life have become more challenging due to recent climate change events, like the earthquake in Cebu () and typhoon Paolo (), working for financial stability is a must. Every able-bodied citizen in the Philippines needs a job to afford the rising prices of food and other essentials in the market, and to pay all dues diligently and on time.

AI in the Philippines Job Market: AI's Role in Landing a Job
  • A. The Job Market in 2024
    1. The employment rate last November 2024 was estimated at 96.8% (higher compared to November 2023, which was at 96.4%). On the other hand, the unemployment rate last November 2024 was estimated at 3.2%. This is lower than the unemployment rate in November 2023 at 3.6% percent and also lower from October 2024 at 3.9% percent [2].
    2. The irruption of AI also in the job market involves AI-driven talent acquisition technologies. With AI, processing job applications and hiring new employees has become easier and faster. AI helps spot employees with quality and experience in relevant skills.
    3. Corporations use data from previous hiring processes to know the right applicant, among many others, who will be successful in the job they want to fill.
    4. It is therefore important for job seekers to prepare their Résumé or curricula vitae. Practicing for interviews beforehand can also produce the self-confidence necessary for obtaining a job. All these processes are done online, including uploading required documents - primary government IDs for identity verification purposes. Learning how to do all this now is vital to the job seeking process.
  • B. How AI made Job Hunting in the Philippines easier
    1. All job sites have already adapted to AI and integrated it well into their systems. There are many online job search sites where you can find the job you need: LinkedIn.com is one of the most professional job sites online.
    2. To manage your job hunt well, a good workspace setup is now not only necessary but a valuable investment. This setup includes a laptop, mobile phone, and a few other accessories, like wireless ear buds and a mouse, a webcam, and a microphone. Most important of all is a fast, stable, and reliable internet connection.
  • C. AI-powered site and tools for job seeking
    • Register at LinkedIn.com, and request connections with former college classmates or co-workers. Then, create a well-presented LinkedIn profile with all the necessary information needed by the hiring managers of corporations registered at LinkedIn.
    • While applying to jobs posted at LinkedIn, you can make time to post content to increase the quality of your social network at LinkedIn. The more useful your posted content, the better chances you have to obtain more connections and followers in your account. Posting useful content will increase your visibility in the social network and meet your goal of getting hired.
Gen AI image of two professionals working online with their laptops

Adaptable freelance content creators seeking additional income streams from part-time jobs

MSMEs in the Philippines: Adapting to AI-Driven Business Landscapes

For an additional income stream, founding an MSME is a lucrative idea. MSMEs in the Philippines are Micro Small Medium-sized Enterprises.

MSMEs are valuable for the Philippines' economy. According to statistics published by Philippine Department of Trade & Industry (DTI) in 2022, 99.59% are registered as MSMEs and 0.41% are registered as large enterprises. These percentages also present the value of MSMEs in the Philippines vis-a-vis large coporations [3][4].

  • The Future of MSMEs: Embracing AI for Growth in the Philippines
    1. If you plan to start an MSME, it is important to update on AI knowledge and skills. The progress of any business now is also rooted in its AI-enabled operating systems. Business operations are easy to scale with AI.
      • For business operations to work seamlessly without wasting time and resources, one management system to adopt is the 5-S concept of Japanese businesses, like (Seiton). With Seiton, you can easily retrieve any data, website, doc file, or any other information needed by your business.
    2. The benefits of AI for MSME growth
      • If planning for a physical location for your store, it is customary to also opt for an e-commerce platform in the age of AI to sell your products or services online. Examples of e-commerce platforms popularly used by Filipinos are Shopee, Lazada or Shopify. These platforms are foreign-based. A locally-based e-commerce platform that has lower fees than the three previously mentioned is Enstack.com
      • Facebook is also a platform to sell one's products or services.
      • All these platforms have built-in AI capabilities to easily generate the text, image, or videos you need to market your product or service. All these marketing tools will enhance visibility for your business and can generate visitor traffic, both necessary to obtain the sales leads for conversions.
GEN AI image of two professionals working on both their smartphones and laptops

Strategic Professionals developing their AI skills with mobile phones and laptops

The concept of Filipino Hanapbuhay

Two mindsets needed for Filipino hanapbuhay today: a positive mindset and a growth mindset.

When the mind is open and willing to learn new skills, it can easily adapt to the new ways of livelihood in the online ecosystem. Adapting to change with a positive mindset is an important element of hanapbuhay "in the age of AI".

Gen AI image of job seeker applying for jobs online with his laptop

Job Seeker Leveraging AI for Job Applications
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