Published at 7:36 AM PHT,
by
Dennis Cabrera
Adjust Experience Signals and Core Web Vitals to Advance
Adjusting, Adapting, & Advancing after Google Core Updates
Google Core Updates happen regularly during the year. And other updates also happen without needing big announcements. But new and innovative strategies can be formulated to take advantage of both a decrease and an increase in visitor traffic. This mindset, combined with well-timed moves, can help Philippine MSME startups so that Google's Core Updates can be handled to ride the same wave of progress. There are 3 tactical moves:
- see and learn well the statistical feedback given by Google's Search Console and Analytics,
- obtain a better understanding of the new SERPs ecosystem from these statistics, and
- discover better ways of earning visitor traffic from that wave of progress that began with the Core Updates.
How to improve the "Experience" signal in E-E-A-T
Just provide a balanced presentation of multimodal content with more original media that satisfies the experience-oriented mode of the viewer, and with content that is based on real business activity or customer experiences. Also present verified customer reviews and how-to videos of employees explaining the use of a product or service.
AI-generated content is also useful, as long as it does not deceive its viewers. Transparency with regard to the use of AI is not only an ethical business practice; it also exemplifies the importance of practicing social responsibility in online business.
AI-generated content is also useful, as long as it does not deceive its viewers. Transparency with regard to the use of AI is not only an ethical business practice; it also exemplifies the importance of practicing social responsibility in online business.
How to create a stronger impact with the "Experience" signal
Original media in audio and sound is certified to impact its viewers. Philippine MSMEs are well-adapted to the local business mindset that caters to the sensory faculties of its own people and culture. This is the reason why some foreign residents and tourists notice our penchant for fiestas, danceable music, specialty foods, and colorful decorations during special events. A generation of Filipinos calls this subcultural trait "bongga". Whether there is "bongga" or simplicity, because of sobering socio-economic and political times, what is important in content production is to amplify real sensory imageries that document videos and reels with real-time activities/stories of MSMEs on the go with their business operations [1].
How to build a solid technical base with Core Web Vitals
This is where attention to detail is important. Yes, multimodal sensory imagery can win both attention and capture hearts, but developers in MSMEs must be careful in placing videos, images, or audio files on the webpage. If these are placed above the fold, it can hamper the speed of loading the page. A short introductory text may be necessary before the content so that it may be placed below-the-fold of the page and not affect the speedy loading of the page. Taking careful attention to Largest Content Paintful (a Core Web Vitals metric) is part of the Technical Groundwork/Foundation in E-SEO to Income content production. It must be 2.0-2.5 seconds. Consider also other Core Web Vitals (CWV) metrics: Interaction to Next Paint (INP) and Cumulative Layout Shift (CLS).
What other Core Web Vitals should be attended to
Any image uploaded to the site must all be converted to Next-Gen formats, either .webp or .avif. This can be easily done by image converter apps that convert images from .png or .jpg formats to the Next-Gen formats that are lighter in weight (kilobytes) and can lower Largest Content Paintful (LCP) requirement. Also, reduce the amount of JavaScript on the page. A lot of JavaScript can hinder the requirement of 2.0-2.5 seconds speed for LCP. And finally, set all HTTP to HTTPS to ensure safe browsing protocols, and produce stability and usability for the pages on the site. These are basic Experience Signals every Philippine MSME Startup with a site must implement for the best user experience [2][3].
How are all these relevant to the MSME startup's business
An MSME startup can attain better SEO practices and have a competitive advantage when its experience signals are implemented well. It is a confirmed tie-breaker for any competitor's business online in Google’s ranking algorithm. Every 0.1-second improvement in mobile site speed can increase conversion rates by up 8% to 10%. When users are satisfied with accessing the content and stay longer, then the reduced bounce rate signals that the site has stable layouts that can reduce user frustration and abandonment. Having a low Cumulative Layout Shift score is essential. Because without visual stability in a webpage, like text moving, ads loading everywhere on the page, or other page elements jumping around, the user can be annoyed since this can cause accidental clicks or disrupted reading. A CLS score of under 0.1 is good, since this indicates a stable page. High CLS scores suggest elements are shifting too much, often due to images, fonts, or ads loading late [4][5].
Infographic for How PH MSMEs Can Adapt & Advance From a Google Core Update
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