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It's both a "numbers game" and your system that matters
In the course of your career as a professional or a business owner, have you ever sold life and non-life insurance?
I did.
The late Attorney Jun Geronimo of Rizal-Maunahan branch at The Philippine American Life and General Insurance Company (Philamlife), now known as AIA Philippines Life and General Insurance Company, Inc. (AIA Philippines) had mentored me well with sales wisdom I will never forget.
And the wisdom gained is this: your Sales outcomes and the Income earned are not the main driver of success. The main driver of success is yourself, and the system of selling you applied in achieving your business results.
Whatever your line of profession or the goods/services your MSME sells, online sales now require systems thinking. AI search systems do not replace managers or customers. They mediate the conversations between them. In doing so, these systems shape how customers discover MSMEs, build trust, and ultimately decide where to buy.
I did.
The late Attorney Jun Geronimo of Rizal-Maunahan branch at The Philippine American Life and General Insurance Company (Philamlife), now known as AIA Philippines Life and General Insurance Company, Inc. (AIA Philippines) had mentored me well with sales wisdom I will never forget.
And the wisdom gained is this: your Sales outcomes and the Income earned are not the main driver of success. The main driver of success is yourself, and the system of selling you applied in achieving your business results.
Whatever your line of profession or the goods/services your MSME sells, online sales now require systems thinking. AI search systems do not replace managers or customers. They mediate the conversations between them. In doing so, these systems shape how customers discover MSMEs, build trust, and ultimately decide where to buy.
What systems thinking can be applied in selling online?
As AI search engine systems evolve into conversational "Answer Engines," Philippine MSMEs must also evolve from basic delivery of content to interactive, AI-mediated selling. The first point of sale now is not only the MSME's website or blog. It is also in:
- an ongoing prompt-and-response conversation between ChatGPT and the customer
- conversations in Meta AI chats, AI assistants, and other chatbots,
- TikTok/Instagram's social search (the go-to for more than 50% of GenZ),
- and search in video platforms like YouTube [1][2]
What sure classic sales system can we learn to apply now?
A classic sales system was introduced by Arthur Sheldon in the early part of the 20th century. His system is easy to remember:
- First (Attention): Secure favourable attention
- Second (Interest): Produce interest in the goods/service
- Third (Desire): Fuel the interest with a desire to buy
- Fourth (Sale): Go and Make the sale [3]
Is this system parallel to the E-SEO to Income system?
Yes, through a simple analogy. We can modernize Arthur Sheldon's "Science of Successful Salesmanship" for the AI Geoeconomy.
- First, secure visibility and attention by technically optimizing your content for easy machine-reading and better ranking by AI-enhanced search results systems (Steps 1-3)
- Second, produce more interest in the MSME's goods/services by repurposing content and publishing it "everywhere": in tweets, TikTok, Instagram, YouTube, blogs/websites (Steps 4-5)
- Third, fuel the interest with a "burning" desire to buy because of your MSME brand's niche expertise, authority, and trustworthiness mentioned by Google, ChatGPT, or Perplexity (Steps 6-8)
- Fourth, make the sale by letting prospects/repeat customers engage in AI conversations with AI assistants, chatbots, TikTok, Meta AI, Instagram, your MSME's Facebook page (Steps 9-11)
Ready to sustain your Profession/MSME for the AI era?
Sustaining MSME income in and deciding to scale requires moving from chasing "likes" in social media to researching your users' intent for conversational AI optimization (Answer Engine Optimization - AEO).
Philippine MSMEs have to work on systems thinking that gathers tangible data and conducts regular analyses.
By integrating your MSME brand into zero-click environments and AI assistants, you pivot away from the temptation to create unproductive and ambiguous digital noise/distractions that make netizens scroll mindlessly, into realized and consistent sales from customers who turn into repeat buyers.
Interested to know more? Continue to receive updates from our Blog, or Download the free content audit guide to secure your place and rank in the Philippine AI digital economy.
Philippine MSMEs have to work on systems thinking that gathers tangible data and conducts regular analyses.
By integrating your MSME brand into zero-click environments and AI assistants, you pivot away from the temptation to create unproductive and ambiguous digital noise/distractions that make netizens scroll mindlessly, into realized and consistent sales from customers who turn into repeat buyers.
Interested to know more? Continue to receive updates from our Blog, or Download the free content audit guide to secure your place and rank in the Philippine AI digital economy.
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