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Updated , Published at 6:24 PM PHT,
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How MSMEs & Professionals Can Save on Ads for a Reserve Fund

PH MSMEs can pivot long-term in their business strategy

After messaging and interacting with Philippine MSMEs employing ads on Facebook, especially MSMEs that engage in buy & sell antique furniture, second-hand books, and recyclable materials, I noticed a few, like "Antique Buyer PH" and "Antique and Vintage Buyer PH", experiencing difficulty in delivering the service they spent their Facebook Advertisement for. But they respond as best as they can, given that gasoline price increases occur every Tuesday at about 6:00 a.m. to make the cost of logistics higher.

Every Tuesday at 6:00 a.m. seems to make the cost-of-doing business and the cost-of-living burdensome and not life-giving anymore. Despite these odds, only a few exceptional Philippine MSMEs in Facebook I communicated with were able to deliver the best of their MSME's services, such as "Antique & Vintage Buyer Pilipinas " located in Binangonan, Rizal province and "Bumibili ng Libro, Pictures, Lathalain, Documents" located in Pasig City. Their bravery and courage in the midst of high logistics costs should be admired and cited.

Christmas and the hope of RE in the Philippines

It's , and the start of Simbang Gabi last , (anticipated Mass) and , (early Eucharist in the a.m.), was welcomed by a people whose hopes are fired up every Christmas season. In a country where the festive culture of Christmas in the Catholic Church is still very much alive in the parishes and the barangays, no negative news from energy price increases in both fuel and electricity can dampen the joy that a "Christ"-mas can only give. And seriousness aside, if you have a rich imagination, then you can picture the baby Jesus in your mind, lying in the Bethlehem manger. Imagine how He would have smiled silently (looking forward to our own time), because He knows His parents and His own people in biblical Israel did not need gasoline; they used camels and donkeys! And camels and donkeys are not powered by fuel; and they don't eat unleaded gasoline or diesel!

Work and life in the Philippine MSME sector should not be a double drain. The double bind and double drain to Philippine MSMEs and working professionals was overcome by small businesses in first-world countries many, many years ago. Their governments, together with their own private corporations, opted to produce their own energy, with some constructing nuclear plants for nuclear-powered energy.

But there is a turnaround; the MSMEs, polyworkers, and residents of the country are given hope now as the Ease of Doing Business Law and the long-term renewable energy projects of the Philippine government have begun to roll out. These are long-term double solutions to offset that double bind and the double drain to MSMEs and professionals' finances.

Pivoting to digital strategies vs. price increases

Given the global and local context mentioned above, how can Philippine MSMEs and professionals engaged in polywork, in the domain of online marketing, rise above those challenges?

They can employ digital strategies through AI adoption. AI technology can solve the drain in their ad spend caused by the regular rise in energy costs. Public First, an SHGH company, reported an estimate that AI can boost the Philippines’ economy by ₱1.8 trillion (US$31 billion), a GVA increase of 7%. A past blog post entitled, "AI-Powered Digital Services for MSME Profitability by 2026" also delineates how AI can greatly augment the country's progressive trend, giving hope to all professionals and MSMEs [4].

Discover now how Philippine MSMEs and professional polyworkers "on-the-go" can strategically shift from costly paid ads to an AI-powered organic content strategy, boosting visibility in AI search results, building financial reserves, and securing long-term growth in the Philippine's economy. Let us examine the value of this content strategy.

What do MSMEs and professionals spend on ads for?
They often spend hundreds or thousands of advertising pesos to have their business noticed by the customers they target. But what if there is a way to save on ad money, use a strategy that will get your career or MSME visible, and build a reserve fund for your "hanapbuhay" in a time of disruption? This proactive strategy will future-proof your professional career or MSME. Think of this: your ad spend can be less, your ROI will improve, and you will learn and better understand the evolving ecosystem of AI search technology and industry.
What do those ads really mean for the PH situation?
The business context of the USA is different from the Philippines' business context. Paid ads = short-term visibility. In , costs for social media ads continue to rise. This rise in prices is due to the economic uncertainty in previous years. Inflation rates and fluctuating currency values also cause advertising costs to rise. Added to that are high demand, market competition, and the constant shifts in user behavior. In this scenario, there is no guaranteed ROI for Filipino professionals and MSME budgets engaged in ad spending. Continuous ad-spend can drain. But with our Archive's proactive approach, you can build reserves, strengthen resilience, produce overall financial stability, and adapt easily to market changes in future disruptions. Reserves = Survival + Restored Income for PH MSMEs and professionals [5].
What smarter alternative can be done?
There is no need to give up entirely on your digital ad-based marketing efforts. Nor is there a need to fear being left behind (FOMO) by the AI industry and its "gold rush". There is a helpful, actionable solution that can be adopted for any professional/MSME venture. Instead of too much ad spending, try the AI + organic content strategy. AI algorithms favor organic content that exhibits Google's standard for Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T). To increase E-E-A-T signals in your content, you can place original research, proprietary data, and firsthand insights. These types of content are more professional and thus highly valued because AI cannot generate them independently. They source them from whatever original data is collected and published online [6][7].
What is an AI + organic content strategy?
Instead of hiring an SEO professional, which can cost more and erode any ROI gains for the long-term, you can outsource this service from our Archive's on an "as-needed basis". We have AI-editing tools and AI content strategies to help Filipino professionals, polyworkers, and MSMEs get indexed properly and appear in AI-driven search results. This is a content strategy where you shift from paid reach through the use of ads and focus more on organic discoverability in AI Overview searches. Instead of "renting" visibility, why not "own" your longer-term visibility on Google, and other AI-powered search engines like ChatGPT, Perplexity, Copilot, and Claude? When you add a multi-dimensional content strategy and make your copy comprehensive and encyclopedic through AI, better visibility is attained [8].
What are the benefits of AI-organic content for you?
(a) You will attain lower costs. (b) You can better your ad spending with AI-edited strategic organic content that will reach the right market through geotargeting. (c) You will have better long-term ROI since one AI-edited or professionally refined copy can keep working for months in the AI systems' Search Results Pages (SERPs). (d) Our services also assist with any indexing concerns needed for any copy. (An indexed copy is more trusted than ads by searchers online. And organic content gets more clicks for extensive searches) [9].
What practical steps can you take right away?
(a) You can review your ad budget and study how you can allocate a portion for outsourcing a content audit to build a reserve fund. (b) You can repurpose that ad money you saved for another business strategy, or invest it when the economy is more stable. (c) You can avail of our Archive's services to repurpose existing content from other media channels, like Facebook or TikTok (social posts, articles, reports), and produce a new AI-optimized web copy for your own domain and own your visibility. (d) Additionally, you can have Schema.org markup (structured data) and E-SEO strategies to make your content machine-language-friendly and SEO-ready for the AI search engines.
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